News From, (One of The Many) “Guardians of Reality!”

Austin And Salt Lake City, To Be Beachheads For The Cashless Society

Austin Texas And Salt Lake City Utah,
To Be Beachheads For The “Cashless Society” 
“So, we’re basically putting all of those transactions on the phone, so all you have to do is wave or tap your phone to the reader and then it recognizes you’re a loyalty-program member and it recognizes what coupons you’ve downloaded and want to use. And this all allows us to better personalize and target what coupons a consumer wants and gets too.” While NFC technology isn’t yet built into consumer smartphones, there are “hundreds of thousands” of NFC readers waiting to be used. But Isis’ spread toward a national presence will take some time, he said. “We want to start in Austin and Salt Lake, in two markets, then a few months later maybe go to four markets, then later maybe eight, then 10, then 20,” Johnson said. “But that won’t all happen in 2012, that’ll be spread out over 2013 and beyond.” (Grab The ‘Rest of The Story,’ HERE!)


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